The press review Jane22 and more: quotes, news, say about us…

Pevero Golf Club
Costa Smeralda

August 2018

Golf Indoor
Trophy 2018

June 2018

Stars Club Golf
Golf Club Franciacorta

May 2018

Giornale di Brescia

Brescia Newspaper, Edition of Sunday 01 April 2018

Custom luxury t-shirts with Swarovski

It was born «Jane22»

From Paratico Fabio and Laura Ferrari (father and daughter) launch exclusive online “sweaters-jewel”

by Chiara Daffini

BRESCIA. Who knows how it feels to go around wearing 2,640 Swarovski crystals? Soon someone can give an answer. The e-commerce portal Jane22 has been online for a few days now, a newborn made up of luxury t-shirt made in Paratico. The idea came to 54 year old Fabio Ferrari and his daughter Laura, 24, who, together with Fabio Olivari (class 1991), in a year and a half gave birth to a brilliant – in every sense – example of «Italian object ».

«I have worked for years in the world of textiles, as director of yarn companies – explains Fabio Ferrari -, while my daughter and her partner founded a company that produces sports and industrial gadgets, the Blue Omnia. We have therefore decided to combine my business experience with their skills with printing, embroidery and thermofixing machines to launch a brand based on creativity ».

Said and not really (immediately) done, since the search for the right collaborators took about eighteen months: “The investment – Ferrari specifies – has been relatively contained in terms of money, but very high in terms of time and energy”.

In detail. With 20 thousand euros and a lot of perseverance, the project has finally taken shape: on the t-shirt, in cotton, modal or linen, the drawings of the designer Francesca Sara Seghezzi are printed (the first collection, shown on the website, consists of six motifs: a parrot, a necklace, two palms, a jellyfish, a glass of mojito and a flower), followed by the application of the crystals, which Ferrari only buys from Swarovski suppliers.

There are from 600 to 2,000 crystals on a t-shirt, whose production strictly manual, requires four to twelve hours. These are the factors that determine the price: the cheapest shirt – with the printing of a necklace on which 620 crystals are applied – costs 230 euros, while the most expensive – two palms embellished with 2,640 Swarovski – reaches 360 euros.
Jewels, more than clothing, thought above all as a gift idea: the t-shirt reaches the lucky recipient inside a clutch bag containing the warranty certificate: «I keep all supplier invoices – confirms Ferrari -, demonstrating that each shirt is made only with Swarovski crystals».

The Jane22 – the name was born from the fantasy of Laura Ferrari – will not remain only online: «We are making contact with various boutiques – Fabio explains – both in Italy and abroad. The intention is to choose stores that are relatively distant from each other and provide each store with only one stock in the collection: those who pay so much for a t-shirt have the right not to find them all the same». Exclusivity and personalization: those who buy online can request specific modifications, for example on the length of the sleeves, on the color of the t-shirt and on the fabric. «In the future – Ferrari specifies – we would like to create garments directly at the request of our customers, in order to guarantee them unique pieces».